COST CONTROL AND ASSET PROTECTION

TWO VITAL ASPECTS OF OF YOUR BUSINESS SUCCESS -

COST CONTROL AND ASSET PROTECTION

By Dr. A. Gordon Ray, President, Horizons Unlimited Intl.

One of the often heard phrases in the brutally competitive arena of today's business is: "we have to continually find ways to cut costs, eliminate waste and protect and get the best returns on our assets."

At first glance these would seem to be worthy concerns and goals. But as a business consultant, I have become aware that these concerns are not comprehensive enough for business organizations who want to be hugely successful over the long term. In fact, too many businesses fail to consider and protect the most valuable asset which they possess - multi-talented, creative, capable and productive employees!

Bottom line - at the end of the game, the ultimate outcome for any business organization - large or small is determined by the performance of the players. So the players capable of giving big league performances are the most valuable asset a company can posses and can ill afford to waste or lose.

"If we screw up on the "people" thing, we are headed for a disaster:" - so said Jack Welch the supremely successful CEO of General Electric.

The recruiting, training, maintenance and retaining of superior players is the greatest challenge for organizations who want to be huge winners in their particular line of business. They are one of their most - if not their most vital assets. A recent in-depth study of this issue revealed that the turnover of key players is the number one factor in the loss category of most businesses. Yet the study found that the majority of business organization "think tanks" are oblivious to this issue and never address it.

In addition to becoming sensitized to this crucial issue there are several steps you can take in your business to preserve and protect this indispensable asset:

** Communicate with, and include your people, their ideas, and suggestive, input in your business plans, goals, changes and overall operations. This is extremely important. High performance people want to be "in the know" and contributors to the success process of your business.

** Provide them with clear and well-defined career expansion and achievement choices which are available to them. Ambitious and capable people want to know what their growth and advancement possiblities are. Heavy hitters do not and will not, for long be locked into a "going nowhere" position.

** Financial compensation is another indispensable key in retaining high performance people. It is rarely possible to "overpay" Super-Charged people. The old adage is very true: "they are worth their weight in gold". They will always produce more for you and your business that you choose to pay them. Praise, appreciation, respect, financial compensation and inclusion of their ideas in your business plans and operations are all very important to these "high rollers". It makes a great deal of business sense to do whatever it takes to hold onto to them.

Follow the foregoing guidelines and others which I can suggest and I will guarantee that your business, large or small will soar into the stratosphere of success. Question: "What do Sears, J.C. Penney, Target, Boeing North America and others have in common? They all retained me as a consultant and experienced phenomenal success from what I taught their management teams and employees - read the commendations on my WebSite. I can do the same for your business! Call me: 760.967.1295. Email me: HUINTL@aol.com